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An integrated small business campaign example
A case study of a Black Friday retail campaign I awoke on the last Friday of November to find that people were being arrested in supermarkets across the UK and stampedes were breaking out over flat...
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Black Friday e-commerce tips from those in the know
Avoid a Black Fridays Sales #Fail by optimising your Black Friday Marketing Over the years, we Brits have been given much by our transatlantic cousins: the telephone, the lightbulb, David Hasselhoff…...
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The impact of Black Friday & Cyber Monday 2015
Data shows uplift retailers in the UK and worldwide can expect from the key e-commerce dates this month For retailers, the festive season effectively starts with Black Friday on 27th November 2015 and...
View ArticleHow to perfect your marketing automation in time for Christmas
Automating your marketing is key in such a busy marketing period, find out how RedEye’s Head of Future email suggests it is done Summer is long gone and the Bank Holidays have been exhausted for the...
View ArticleWhen are Black Friday weekend shoppers planning to hunt for bargains?
Chart of the Day: 74% of Black Friday weekend consumers are planning to shop on the big day. Black Friday is finally here, whether you love it or hate it, there is one undeniable fact - Consumers spend...
View ArticleAwesome ideas for Black Friday marketing campaigns
Inspiration for your Black Friday marketing campaign, to help you stand out from the crowd With everyone shouting about the same thing, its hard to get your voice heard. Black Friday is no exception....
View ArticleHow to reach online shoppers this Cyber Monday
Chart of the Day: Do you know how to convert your audience into buying customers this Cyber Monday? It seems that Cyber Monday is only thought of as the 'little sister' of Black Friday, but last year...
View ArticleBlack Friday Index 2018: What were the key trends?
Black Friday saw a 41% uplift in sessions over the Black Friday weekend period and 59% more conversions With another Black Friday and Cyber Weekend done and dusted, we’ve crunched the numbers to...
View ArticleHow 2019’s Black Friday / Cyber Monday results can help you prep for Holiday...
No holiday shopping season is the same, but this year’s trends can help you prepare next year’s tactics Despite being a US tradition, “Black Friday” kicks off the official holiday shopping season for...
View ArticleE-commerce marketing trends for 2021
We are now in the e-commerce marketing optimization era. To maintain growth, businesses need to innovate their approach to e-commerce marketing. Stay up to date with the latest sector trends It's not a...
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